Stephen J. Adler, editor-in-chief of BusinessWeek, says today's relaunch of the 78-year-old magazine is aimed at keeping apace with the harried lives of the magazine's 4.8 million weekly readers.

"...we live in your world -- one of intense time pressure, global competition, information overload, and relentless change," Adler writes in his Editor's Memo.  "And like you, we can't stand still."

Adler told The New York Times:  "We're seeing a reader who is much busier than ever.  But if you really add tremendous value to the reader, and they're deeply engaged in the material, the broad premise is: that's good for everyone -- the consumer and the advertiser."

Adler has been at the top of the BusinessWeek masthead since April 2005.